Have you ever emailed your customers, team members, potentials and heard nothing back? Well then, chances are this blog post is for you!
Most of us have been making the mistake of sending emails that will be left unread. And why? Why are we spending the time to create these emails if no one is opening them? Now according to industry standard, less than 17% of emails sent by marketers will be opened. Why is that? Because the receiver thinks they already know what the email is going to say and it has no value to them. No value.
So what's the secret to getting people to open your emails AND getting them to take action? Well here is my little secret... provide them value.
You should not be sending an email as an advertisement. You should be sending the receiver something of value.... something they want to read. Something that does not feel like they are being 'sold to.' People love to buy but hate being sold to. If you are not sending them something of value, then don't bother sending it. Here are a couple of little tips to keep in mind when you are composing your emails.
Tip #1: Provide them with a reason why you are reaching out.
Make it sound like a favor you are doing for them. Make it personable. Make it about them. Establish a rapport and provide that value.
Tip #2: Make the subject line catchy.
Most people judge an email by their subject. You have 5-8 words to catch their attention. The subject line should leave them wanting more! That's the spoiler alert to WHY they actually opened your email! Dull, boring subject titles do not create interest nor spark attention.... so just avoid them! Same goes for over the top, cheesy subject lines! Find that medium balance and create curiosity into your email.
Tip #3: Always provide a call to action in your email.
Always leave your emails short and clear. Let it be clear why you are reaching out to them and tell them what you want them to do. The call to action can be as simple as "Please call me when you read this." Or "Check out my newest blog post if you love ......" Or "If you found this helped, please reply and let me know!"
Tip #4: Track your emails
Test out a couple of different types of emails. Change up the content or the subject line. Attach a tracker (some email providers have this as an option) so you can see who is opening them. You will then be able to analyze what is working best for you and what is not!
As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz
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CHEERS!
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