6 Ways To Be More Efficient at Vendor Shows

Have you ever displayed at a vendor show and came home thinking you weren't successful or it was a waste of time? Chances are you missed the mark on how to be efficient at vendor shows. With the right knowledge, vendor shows are gold mines! Most companies do not train how to do a vendor show. You'll be surprised at what you have been missing.

Your Display

Keep your table simple. You only have about 10-15 seconds to capture their attention as they walk by. When setting up a table, you should stand back and look at your table and say “What do I want them to see MOST when they look at my table? What is the point I want to stress most? What is your focus/WHY for being at the show that day?” What is your focus? 

• Are you collecting orders?
• Are you asking them to join your team?
• Are you looking for bookings?

Your table top display should be super simple and to the point. Do not clutter up your table display with fliers and brochures for them to read. (Read why under handouts & takeaway section)

 If you sell products, display a couple of eye catching and best selling products. (If you are collecting orders as your WHY)

If you are recruiting, display some pictures that are appealing to your business.
If you are trying to get bookings, show some pictures of your parties and how fun they can be.

Call To Action

Keeping in mind to limit the text on your table, the visual text you do have should have a call to action. 

“Book today and get a free prize”
“Join my team and get paid to have nice nails”
“Place your order today and have it by next weekend” 

 
Short. To the point. Calls for action. This allows for your audience to know what you want for them and what they should do all within that 10-15 second window you have to grab their attention as they pass by.

Incentives

You should offer incentives for your call to action. Whether you are looking for bookings, new team members, or orders - whatever is in your company guidelines, you should offer an incentive for your call to action.

“Order today and receive a free gift”
“Join my team today and I’ll come do your launch party.”
“Book a party today and get an extra 10 percent off at your party!”

This will entice them to buy, book, or sign up. People love a deal and if they think they are getting a great one, they will jump at the opportunity. Make sure when you are talking to people at the show that you mention these incentives in your conversation.

Get Their Info

Make sure you have a system that you can get their info. Now most people are not willing to give up their personal info unless there is a value to it. Offer an incentive: Enter a drawing and win this door prize . The most important thing to think about the contact info you want to collect. What info do you want from them? Contact info? Email? Survey about products?

Handouts & Takeaways

Most people do this the wrong way. They usually clutter their tables with pamphlets and takeaways in high hopes that everyone that takes one will magically connect back to them and take action. But there is a better way but it often involves you stepping out of your comfort zone. However, the results are much higher for follow through and action.

What I do is I keep all my handouts out of reach so I can personally connect with a prospect in order for them to obtain more info. Remember - your brochure is a tool, not a main method. 95% of people do not look at all the info they collect at vendor show. They simply hoard stuff in a purse to never look at it again. (Is this sounding familiar?) So always use personal connection first and provide the pamphlets as a follow up method for them. This way you also are not handing out a ton of pamphlets that you paid for just to have them sit in a bottle of a purse to be thrown away later.

When you actually talk to people first, you are establishing a rapport and sparking interest. Plus you are screening to see who you should give a pamphlet to so when you actually hand that pamphlet out, the person is interested and uses it as a call to action. Just do not hand one to everyone. Just makes more sense now right? Engaging with them will make you more memorable.

How to Pick a Vendor Show

There are several things to consider before signing up for a vendor show. You should think about:

#1 - What is the target audience there?” Think about your product or service combine with your ideal target audience. Will these people be attending this kind of an event?

For example, if you sell children’s books, you are not going to want to set up at a beer and wine festival. Sure there will be people there that have children, but are they attending that event with that in mind? Another great example is an woodmen's show. Would you set up a make up table there if you are selling make up? Chances are - not so much. Am I saying you won’t collect orders? You might - but the bigger picture is - is it going to be worth your time and money.

The second thing you should ask or be aware of:

#2 -How is it being advertised?” - You would be so surprised how many organizers depend on “word of mouth” these days! This is simply not a valid enough effort. A true organizer will take steps to alert local newspapers, websites, community advertising, as well as social media. You can also help advertise too (since it benefits you) by sharing with on social media or letting friends and family know. The best way to find this out is to ask the organizer. Assumption can lead to disappointment. You should be picky about what vendor shows you attend. It is your business and your time is worth money!

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Now if you read this and said to yourself "WOW.... What is this WINE THING? I want to learn more!" Make sure you reach out and contact me for more info! http://learnmore.winwithwine.biz

Cheers! 

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

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Creating A Successful Email WITH a Response!

Have you ever emailed your customers, team members, potentials and heard nothing back? Well then, chances are this blog post is for you!

Most of us have been making the mistake of sending emails that will be left unread. And why? Why are we spending the time to create these emails if no one is opening them? Now according to industry standard, less than 17% of emails sent by marketers will be opened. Why is that? Because the receiver thinks they already know what the email is going to say and it has no value to them. No value. 

So what's the secret to getting people to open your emails AND getting them to take action? Well here is my little secret... provide them value. 

You should not be sending an email as an advertisement.  You should be sending the receiver something of value.... something they want to read. Something that does not feel like they are being 'sold to.' People love to buy but hate being sold to. If you are not sending them something of value, then don't bother sending it.  Here are a couple of little tips to keep in mind when you are composing your emails.

Tip #1: Provide them with a reason why you are reaching out.
Make it sound like a favor you are doing for them. Make it personable. Make it about them. Establish a rapport and provide that value.

Tip #2: Make the subject line catchy.
Most people judge an email by their subject. You have 5-8 words to catch their attention. The subject line should leave them wanting more! That's the spoiler alert to WHY they actually opened your email! Dull, boring subject titles do not create interest nor spark attention.... so just avoid them! Same goes for over the top, cheesy subject lines! Find that medium balance and create curiosity into your email.

Tip #3: Always provide a call to action in your email.
Always leave your emails short and clear. Let it be clear why you are reaching out to them and tell them what you want them to do. The call to action can be as simple as "Please call me when you read this." Or "Check out my newest blog post if you love ......" Or "If you found this helped, please reply and let me know!"

Tip #4: Track your emails
Test out a couple of different types of emails. Change up the content or the subject line. Attach a tracker (some email providers have this as an option) so you can see who is opening them. You will then be able to analyze what is working best for you and what is not!

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

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CHEERS!

March Madness Wine & Food Pairings!

Did you know that WINE and BASKETBALL go together very clever! In fact, drinking wine during your favorite team's playoff game will help your score more points! (Results may vary ... hehhehe). But hey... if it helps - why wouldn't you try it! Here are some of my favorite wines with awesome March Madness food pairings!

Pepper Jelly (believe it or not) is the newest trending appetizer! Grab a brick of cream cheese and some pepper jelly with a side of crackers and crack open a bottle of Pinot Grigio! Pictured is Traveling Vineyard's Bright Eyed Bird, Pinot Grigio. Order your fabulous bottle here!

Pig in a blanket, bacon wrapped shrimp, or German sausage - WHATEVER your weakness is, we have a wine for that! If you are a white wine lover, try a Pinot Grigio, or if red is your style, go with a Malbec! Pictured is Bright Eye Bird and Bailando from Traveling Vineyard.

Chips and salsa more your style? Grab a bottle of Monastrell such as our Oja! I bet you can't have just one glass of this wine!

Cocktail wieners in sauce! Heaven in a little package! You are going to want a nice bold red blend to master these little puppies! Highly suggest our Tanglerose Backyard Red Blend to help you find that good spot!

Take out more your style? I've got you covered there too! Chinese is exceptional with our Pinotage Burl. Oh yum! Just drooling looking at this pic!

Pizza your weakness? Well that's ok too! This Italian favor pairs amazing with our Italian Montepulciano! Whether it is plain cheese or loaded with veggies or meats -OJA will NOT let you down!

More of the dip type? Ahhhhh yes! Pair Smirk or Bright Eye Bird with any dairy based dip for amazing happiness on your taste buds! Artichoke, spinach, or buffalo wing dip.... they are there for you! Bring Smirk or Bright Eye Bird to your next party!

What about that pan of homemade mac & cheese? That cheddar blasted and baked with yummy goodness always pairs well with our Tria Syrah. You will NOT be having any leftovers for sure!

More of the chocolate type? Why yes yes - our most divine chocolate and wine paring currently is our Tria Pinot Noir. You WILL HAVE TO try this to believe it!

Any of these fine wines can always be purchased at Traveling Vineyard and shipped directly to your doorstep!

Never heard of Traveling Vineyard?? We do Wine Tastings in YOUR home! We come to YOU with 5 free wines! All YOU need to do is set a date, invite some friends, and find some fabulous foods to go with the wines! (Don't worry... we will help you with that part!) Contact me to set up your in home wine tasting or to find a guide in your area! Click HERE.

Looking for a fun way to make some extra money? Become a Wine Guide like me and get paid to do at home wine tastings! Let's chat! Click HERE!

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

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CHEERS!

6 Wine to Cocktails Recipes

Happy National Cocktail Day! Today I am bringing you six recipes that you can use to turn your wine into a cocktail!

 Where there is wine... there is always a reason to drink! ;)

Summer Sun Sangria

1 bottle Bentgate, Carbernet Sauvignon

1 whole orange sliced

1 whole lemon sliced

2 cups ginger ale

2 Tbsp sugar

2-3 shots brandy

Pour wine into pitcher, then squeeze in orange and lemon. Add sugar and brandy. Let sit 3-6 hours. Pour is soda before serving.

Star Gazer

2 oz Zeffer Hills, Chardonnay

1 oz dark rum

½ oz vanilla bean extract

½ pineapple juice

Mix all together and enjoy

Celebrate Good Times

2-3 shots bottle Streamer, Sparkling Moscatel

½ cup Cranberry Lemonade

2-3 shots Vodka or Vanilla Vodka

Mix all together to your liking, and enjoy. 

Un-wine In A Flash

2 oz Bailando, Malbec

2 oz Lemon Lime Soda

Ice

Lemon Slice

Combine all. Garnish with lemon slice. Sip and enjoy.

White Winter Wine Spritzer

4 oz Bella Mente, Pinot Grigio

2 oz club soda

Twist of lemon peel

Pour wine over ice and top with soda. Garnish with lemon peel.

Camp Fire Slushy

2 cups strawberries sliced

1 bottle Spruzzi, Grillo

2 Tbsp sugar

1 Tbsp Lemon Juice
Ice

Blend all together and enjoy!

If you are feeling adventurous - I dare you to try some of our award winning wines! We take pride in quality and affordability! Check out our selection HERE

If you enjoy fun wine things, make sure you follow my blog!

If you love wine and would like to get paid to do free at home wine tastings, check out my page on how YOU too can join the wine revolution! Click Here

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

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CHEERS!

7 Perks to Joining the Wine Revolution

Have you noticed the spike in popularity in wine in the United States? The US is taking their Wine Drinking very serious these days and the results are creating more job opportunities. California alone is the 4th largest wine producer after France, Italy, and Spain! So why not jump on the grape wagon yourself! Here are the top 7 perks to joining the wine revolution.

#7-  The United States of America is the NUMBER ONE wine consumer in the world! 

Wine is the hottest trending drink out there right now. More and more people are consuming it and trying it. AND PEOPLE WANT TO TRY MORE OF IT! By entering the wine industry now,  you are putting yourself in a pivotal position, and one that will pay off. 

#6 - The Wine Industry Allows for Flexibility

People drink wine every day and at all hours. People actually work their social schedule around drinking wine. Not only is wine drinking becoming a large part in socializing, but it can also be drank in celebration as well (or in frustrations / stress!) Wine drinking is happening 7 days a week which aids in the flexibility of the job by being able to pick which hours you would like to target and market to your wine drinkers.

#5 - Friends From All Over

"Any friend of wine is a friend of mine!" Wine brings us together in celebrations or in sharing frustrations. When you begin to market wine, you will find cheerful celebrations that you become part of and people who share you passion for loving life. Wine is the drink of the happy and life loving. When you surround yourself with these people, their culture and your culture blend. You will soon find yourself a plethora of friends in which you can market your wine to or share your bottles with.

#4 - Learn as You Go

"Wine is like onions?" At least shrek would say that! There are so many layers to wine, thus always leaving room to grow. Wine can be as complex or as simple as you want it to be. But when you enter the wine revolution, you will be able to continue expanding your palate for wine and knowledge to the level of your pleasure.  

#3 - Wine Will Put Money Back into Your Pocket Through Discounts and Tax Write Offs

What? A discount on drinking wine? Yup - that's right! When you market wine as a Wine Guide through Traveling Vineyard, you are eligible for a 20 percent discount! Plus anything you do that is related to your business become a tax write off! From mileage, your cell bill, to purchasing your own wine club, these business expenses become a profitable tax write off.

#2 - Trying New Wines

No longer limit yourself to the wines you already know or can recognize. When you become a Wine Guide with Traveling Vineyard, you will be given the chance to try wines from all over the world for free. During each tasting you conduct, you are given the opportunity to try the wine along with your guests. And if you think that is pretty cool, just think of the new foods you will try to pair along with it too!

#1 - Earning Money

Wine will always love you back! The mass majority of Americans are already budgeting wine into their budgets, why not use that to your advantage. When you become a Wine Guide with Traveling Vineyard, you can earn 15 to 35 percent commissions plus other bonuses. You will be able to tell your friends that you filling your bank account with money made from wine tastings! Your income cap is limitless and so are your dreams when you are a Wine Guide with Traveling Vineyard.

Well there you have it! 7 'grape' reasons to join America's largest movement. Don't miss your opportunity to cash in on the raging new wine revolution. Those are the forefront will benefit most so either jump in or get left behind.

To sign up to be a Wine Guide with Traveling Vineyard, please click: START YOUR DREAM JOB

To learn more about becoming a Wine Guide with Traveling Vineyard, please click: WINE ME UP

To order some fantastic wine from Traveling Vineyard, please click: FILL MY GLASS NOW

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

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CHEERS!

Pie and Wine Pairings!

March 14th ----> Also known as National Pie Day!

So grab your glass of wine and lets celebrate!

Grab a slice of Grandma's Apple Pie and pair it with a bottle of Smirk, Moscatel.

Smirk's cool crisp mouth feel makes your apple pie shine! Smirk is a wine that will leave you with a smirk and a empty wine glass for sure! Order your bottle HERE

Nothing screams summer evening on the back deck without a piece of Strawberry Rhutbarb Pie and a cold glass of our carbonated dessert wine, Fissata. Fissata is our nunber 1 selling wine and a fantastic wine to add to your collection. A well-integrated palate of sweet fruity red berries and a nutty quality are repeated in the mouth. Gentle effervescence makes for an overall pleasing dessert wine experience. Order this best selling wine HERE

Looking to indulge in a dirty delight? Grab some peanut butter chocolate pie and a glass of Chandelier, Cabernet Sauvignon. Aromas of black fruits, smoke and earth followed by a vibrant, light-on-its-feet palate of black currant and cassis tempered with dried herbs, black pepper and blackberry. Accessible, supple and balanced. Order your bottle HERE

Need your holiday dinner to go faster? Slide a slice of pumpkin pie your way and pour a glass of Pebble, Viognier. Nose of white flowers and peach perfume. Peaches, coconut, minerals and other stone fruits on the palate. Good weight, feel, and extraction. Rich mouthfeel and nice balance. Order your bottle HERE

Chocolate craving? Dig into a dark chocolate mousse pie and savor it with a bottle of Santoreggia, Sangiovese. Blueberry-cherry fruits on the nose with a whiff of violet and earth as well. The palate shows black pepper, spice and smoke. Nice acidity, medium tannins and a lingering finish give this wine vibrance and a serious structure.

Nothing says Forth of July picnic better than a slice of Blueberry pie and wash it down with Bailando, Malbec.  Black cherry aromas on the nose followed by richer blackberry notes and some forest and smoke on the palate. Nice structure, medium tannins, balanced flavors and lingering finish. By far one of our best wines yet! Order your bottle here!

Lemon meringue pie is better served with a chilled glass of Lulo, Sauvignon Blanc. The nose shows bright grapefruit and floral notes. Rich pineapple and tropical flavors on the palate complimented by a long, powerful finish. Good weight, acidity and mouthfeel. Another great "drink by the beach" wine! Order your beach bottle here!

If wine truly excites YOU - have you consider a side opportunity where you can make money and get to try new wines too? The wine industry is currently one of the fastest growing industries in the United States. You too can benefit from the industry by becoming a Wine Guide and doing free in home wine tastings. Learn more about this opportunity by clicking HERE!

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

Make sure to follow me on instagram as WinWithWine

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CHEERS!

7 Deadly Sins of Speaking

You will always hear the things you are suppose to say to get people's attention. But what if you are doing all those things and people still are not listening? What are you missing? Maybe it's because you are engaging in 1 of the 7 Deadly Sins of Speaking and you had no idea!

It's critical to understand that for you to gain listeners, you must gain their trust and attention, and build a relationship that fosters an understanding of the value in what you have to say. Teachers already know this, but for the rest of us who can not figure out why more people are not listening, the content below might be an eye opener. 

But wait, you might read this and say "Well I have no problem with people listening to me." And you might be right... and you might be wrong. Well here is HOW to tell if you have an issue with people listening:

• Do you struggle to get new team members?
• Do your current down lines/ hosts/ customers  "go rogue" often?  
• Do you have trouble connecting with other team members on your team?
• Do you not have a big following or interaction on Social Media?
• Do you find lack of support for your network sales career?

Seven Deadly Sins of Speaking that people do that hurt them, their value, and their power!

1. Gossip
2. Judging
3. Negativity
4. Complaining and whining
5. Excuses
6. Exaggeration
7. Dogmatism 
   

Gossip - It is the reason why the "break room" was invented. We all love it. Sometimes we accidentally spread it and it can be like a while fire. We can all name a source to go to when we want to find out some good gossip. *Picture that person now* That person is a good resource to find out information (true or not) but would you trust them with your secrets? Hope not. We tell ourselves that gossip is innocent to participate in but subconsciously our mind keep track and tallies who we should trust, and who we should not. For this reason, it is best not to be associated with gossip.

Judging - We all do it and some louder than others. Being judged is one of the things we are all most scared of. We actually avoid people who we think will judge us! When you are trying to grow your business, is this something you actually want? Of course not! People tend to be drawn to those who are open, easy going, and will not judge them or their circumstances.

Negativity - Some say "its human nature" but it really is not! Negativity is a mindset and a choice. Negativity is contagious and can easily derail anything. Most of all - you are what you put out, and you attack that of what you put out. Do you really want to build a team of negativity? Do you want negative hosts? Or Team members? You won't get far - that's for sure. So cut ALL your negativity in your life - thinking, people, and anything else. When you train yourself to thrive of positive energy you will notice more things and people will come your way.

Complaining and Whining - There is a reason why daycare providers drink as soon as they get home! Unless you are the age of 3 and under, whining and complaining is just not acceptable behavior. People will be scratching to get out of a room faster with you in it if you are a complainer and/or whiner! Again, definitely a trait that hurts us in network marketing. We want to attack people to us - not away from us! Throw this habit right out the door! It should NEVER be done on team pages, social media, to customers, around customers, or in public! This trait hurts your rapport and credibility.

Excuses - If you want something bad enough, you will find a way to do it. The END.

Exaggeration - THIS is what gives sales a bad rap. Customers can smell it a mile away too! Just do not use it. It makes you sound ridiculous AND it hurts your credibility. If anything, under exaggerate and just give the facts. As soon as a customer assumes you are exaggerating, you can kiss your sale good bye. There are so many positive ways we can portray what we want to say with out having to exaggerate about them. 

Dogmatism - Dogmatism can be defined as the tendency to lay down principles as incontrovertibly true, without consideration of evidence or the opinions of others. We all have that Facebook friend we can automatically name who loves to be controversial, which is OK as long as they are not trying to create credibility to trust with their crowd. You however, this is NOT OK. Dogmatism will drown your business faster than you can imagine. Creating trust means creating a nurturing rapport with people. Creating a nurturing rapport takes understanding other people's opinions, showing you value and respecting them. You don't need to agree - you just do not state your opinion to them. 

As always, I hope you found value and I would love to hear you feedback, stories, or questions that deal with this subject. You can always find me directly at www.winwithwine.biz

Make sure to follow me on instagram as WinWithWine

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CHEERS!